eBay "buy"

23.03.06 - Stifel Nicolaus

NEW YORK, March 23 (newratings.com) - Analysts at Stifel Nicolaus & Company reiterate their "buy" rating on eBay Inc (EBAY). The target price is set to $48.

In a research note published this morning, the analysts mention that the company?s PayPal segment is likely to launch a mobile-payment service which would enable consumers to transfer money or make purchases using text messaging. The analysts expect this initiative to strengthen PayPal?s position in the traditional retail sector.