eBay upgraded to "buy"

16.06.08 - Stifel Nicolaus

NEW YORK, June 16 (newratings.com) - Analysts at Stifel Nicolaus & Company upgrade eBay Inc (EBAY) to "buy." The target price is set to $35.

In a research note published this morning, the analysts mention that the company?s share price has been falling since the announcement of the 1Q08 results. eBay has improved the marketing of its products, and there are early indications that its new seller incentive structure is working, the analysts say. The company?s Best Match is a sorting technology for the best sellers, and the sorting technology improves the matching of customer queries with content from merchants, Stifel Nicolaus & Company adds.